The ultimate guide to email prompts for eCommerce teams
Don’t waste the opportunity to connect with potential and existing customers over email! Read on for our comprehensive guide to AI email prompts for eCommerce teams.
From maintaining a website and building an online presence, to providing customer service and streamlining logistics, eCommerce teams have a lot of moving parts to manage! So it’s not surprising to find that the power of an everyday tool like email is often overlooked.
When it’s used well, email is a valuable (and often the only!) pathway to market directly to potential customers, send order notifications, request post-sale feedback, and re-engage past buyers.
However, it does take time to craft persuasive emails, and not everyone in a team has the same writing strengths. Email prompts can help to do the heavy-lifting and take some of the work out of crafting your eCommerce emails.
In this article, we cover:
How to draft template eCommerce emails with AI
How to add context to your templates with further AI email prompts
How to personalize (and dynamically send) your emails with the Email for Trello Power-Up
Let’s get started!
Drafting template emails with AI
The right prompts can turn your chosen AI tool into a powerful assistant for writing eCommerce emails, helping you decide both what to write and how to phrase it. Before you start, here are two tips to keep in mind:
Be specific. To make sure you get relevant suggestions, always give your chosen AI writing tool a specific scenario to work with. For example, ‘You’re a [marketing manager] for [name and type of eCommerce company] selling [description of products] to [target audience]. Write a series of emails to introduce the brand to new customer leads collected on the website after [description of promotion, i.e. Black Friday sale].’
Always review. AI is a great starting point, but it can’t replace human insight, so make sure you check and refine anything it produces. This helps your emails stand out from other generic messages that get ignored, deleted, or marked as spam.
Find out more about how to master email template writing with ChatGPT.
💡 TIP Once you’ve built a collection of frequently-used sales emails, you can save your templates in Email for Trello for future use.
Adding further context with email prompts
Most eCommerce teams probably already have some template email responses for things like rewards notifications, ongoing marketing, and return or refund requests.
These kind of email templates are super useful for standardizing communication across the business, eliminating errors (like typos or factual inaccuracies), and saving time by sending automated emails.
💡 TIP Looking for prompt engineering inspiration for your template emails? Try our 50 Useful ChatGPT Prompts To Boost Your Email Writing Productivity.
But even the best email templates can feel a little wooden without the right context, especially when you’re replying to an ongoing email conversation.
To avoid this, try pairing your email templates with extra prompts that tell your AI tool what’s already been discussed.
Here are some examples of how prompts can be used with existing templates to build more targeted emails:
Follow up after a customer query. If you’re sending an email to request feedback after a resolving a customer query, you can combine your standard service review email template with the notes from your help ticket, and get AI to integrate the two for a more tailored response based on the support they received.
Reply to product-specific questions. Email prompts are not just about generating static emails. For example, if a customer emails with a question about a product, you can pair your existing response template with the customer’s actual email. By giving your AI tool the context to work from, it can generate a more helpful reply.
💡 TIP Foster trust and drive customer engagement with our 10 email templates for eCommerce teams.
Personalizing and automating with Email for Trello
Include variables in your Saved Replies
Email for Trello variables are special keywords you can add to your Saved Reply templates. Think of them as placeholders that automatically fill in the right details when your email is sent.
For example, using variable {%recipientFirstname%} will dynamically populate your recipient’s first name when the email is sent, making it easy to personalize emails at scale.
You can take this further by sharing the available set of supported Email for Trello variables with your AI tool, which it can then use when generating email copy. Just keep in mind that LLMs aren’t perfect, so it’s worth double-checking your emails before hitting send.
Find out more about how to get ChatGPT to write your Saved Reply emails.
💡 TIP Don’t forget your subject line! It’s a small space that makes a big impact. Take a look at our 15 email subject lines to stand out in a crowded inbox.
Send emails straight from Trello with automation
Did you know that you can use your Saved Replies to create email automations triggered by custom events in your Trello workflow? Here are just a few ideas to get you started:
Drag a card to send an email. For example, automatically send an email when a Trello card moves from ‘Packing’ to ‘Shipped’ on your Trello board. This is great for any emails that have to go out at a specific stage in your workflow.
Stay on top of customer service. Reassure your customer that your team is working on their enquiry by sending out a “Ticket Assigned” email as soon as a team member is added to the Trello card.
Send timed review requests. Streamline your review process by automatically sending an email to your customer 48 hours after their order has been dispatched. Learn how to set up timed follow-up emails in Trello.
Boost your eCommerce emails with AI
Email remains one of the most important channels for online businesses. Get more value from your eCommerce email strategy by using AI to create templates and write context-aware responses – and use the Email for Trello Power-Up to send the right message automatically, triggered by activity in your Trello workflow.
